Understanding AWG speaker & power wire standards

What is the AWG standard and why does it impact audio system performance? Why are some other brands offering cheaper wire than Rockford Fosgate?
Rockford Fosgate accessories are all designed and engineered in accordance with the AWG or American Wire Gauge specification which is the STANDARD method of denoting wire diameter. Some of our competitors use either no specification or a Taiwanese specification that often uses 25%-50% less copper, therefore their prices often appear cheaper than Rockford Fosgate.

 
Does AWG cost more?
The American Wire Guage standard specifies the exact amount of copper needed to indicate a specific wire diameter or gauge. With Rockford Fosgate speaker and power wires, you're getting exactly what you paid for - and nothing less.

1. "Strands" The individual pieces of copper wire (typically 0.12mm in diameter.)

2. "Cluster" The initial grouping of the individual strands. Combined in an "S Lay" (left handed twist.)

3. "Bundle" The final grouping of the individual strands. Combined in a "Z Lay" (right-handed twist,) for a smooth construction diameter.

What impact does wire size have on system performance?
The smaller the wire guage (copper content,) the greater the resistance, which results in loss in power to your amplifier and speakers. Thus creating a poor performing audio system!